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The first step in producing an ad video is to immerse ourselves in the brand’s identity and core message. This involves discussing with the client to understand their goals, target audience, and unique selling points. Together, we define the ad’s angle—whether it’s persuasive, educational, or entertaining—and align it with the brand’s tone and visual style. This stage ensures the ad resonates with the audience while achieving the desired marketing objective, such as boosting awareness, increasing sales, or driving engagement.

Once the ad’s direction is established, the focus shifts to crafting a detailed storyboard and a compelling script. The storyboard visually maps out the sequence of scenes, helping to convey the flow and key moments of the ad. Meanwhile, the script ensures the message is clear, engaging, and aligned with the ad’s objectives. This collaborative process allows the client to visualize the final video and provide feedback before production begins, ensuring all creative elements are in sync.

A high-quality voiceover is essential for delivering the ad’s message effectively. Based on the agreed tone—be it friendly, authoritative, or inspiring—a professional voice actor records the script. The recording process involves careful pronunciation, pacing, and emotional delivery to ensure the voiceover complements the visuals and connects with the target audience. This step lays the foundation for creating a cohesive and impactful ad.

For motion graphics or animated ads, this stage involves designing the scenes and animating elements to bring the storyboard to life. Each scene is meticulously crafted to reflect the brand’s visual style, using vibrant colors, dynamic transitions, or subtle movements as needed. For filmed ads, this step focuses on on-location or studio filming, capturing high-quality footage that aligns with the storyboard. Both approaches emphasize maintaining a professional and engaging aesthetic.